the city chicken

vintage magazines
07 17 2007, 9:01 pm
Filed under: 1940's, ads, food, recipes, vintage

Over the last two years or so I have found myself rather intrigued with vintage women’s magazines. Most of my favorites come from the war years particularly because of the rather insane recipes that were printed at that tme because of the shortage of certain foods (mainly good cuts of meat). The majority of the ads play up to women’s desires to be married (or to stay married!) and some of them are just plain hilarious. Other ads make it clear where some of the sayings and general cultural ideas originated. I plan to share some of the ads and recipes here over time.

*Note on the recipes (which I will be sure to reiterate as I post them)  While many of the recipes may be some that you have been looking for and some may help describe techniques not as often used anymore remember that these recipes generally were printed in the 1940’s in promotion of products that were new at the time. Note that just because the name of the product looks familiar, portion sizes, flavors, and ingredients can and do change over time. No recipes have been tried by myself and some …. well, should never be tried by anyone! However I will be sure to print the “good” recipes along with the funny/scary ones as there are plenty that sound wonderful and some that I am sure there are people out there searching for!*

And now for a fun starter recipe:

Photo Sharing and Video Hosting at Photobucket
Spam Upside Down Pie: Line bottom of well-greased 8-inch ring mold with Spam slices. (The Spam cooks to a beautiful golden brown, adds its own special flavor.) Cut more Spam into small cubes and add to dry ingredients of a standard baking powder biscuit recipe – home made or ready prepared. Add liquids pat dough into mold, bake 40-45 minutes at 425 degrees F. Turn onto a platter. Fill center with…Tart Cheese Sauce: Blend 1/3 C flour into 1/3 C melted margarine, stir in gradually 2 1/4 cups milk. Heat and stir until smooth and thickened. Add 1/2 pound grated American cheese, 1 tsp prepared mustard, 1/8 tsp Worcestershire, 1/4 tsp lemon juice, 1/2 tsp salt. Cook in double broiler until cheese melts, stirring occasionally. Serve hot over Spam Upside Down Pie. (Or substitute spicy Spanish or horseradish sauce.)

A Del Monte Recipe from a 1943 Ladies Home Journal – This one just seemed like over kill to me for peaches and cottage cheese…

Photo Sharing and Video Hosting at Photobucket

And now for one of my all time favorite ads that I have come across so far – a portion of an ad for Ivory Bath Soap from Life Magazine, April 27, 1942 (which btw, a yearly subscription to was $4.50).

Photo Sharing and Video Hosting at Photobucket

And now just for the contrast, a quick Jell-o recipe that actually sounds easy (almost non-existent back then!) and good!

Easter Glory Whip:
1 package Strawberry Jell-o
1 1/3 cups hot water
2/3 cup pineapple juice
1/2 cup cream, whipped
3/4 cup well-drained canned crushed pineapple
1/4 cup quartered maraschino cherries
cake cubes

Dissolve jell-o in hot water; add pineapple juice. Chill until slightly thickened. Reserve 1/4 cup mixture for garnish. Place remaining jell-o in bowl of ice and water and whip with rotary egg beater until fluffy and thick. Fold in whipped cream and fruit. Turn into serving bowl. Place slightly thickened Jell-o by spoonfulls on whipped mixture. Garnish with cake cubes. Chill. Makes 6-8 servings.

Hope you all enjoyed this little snippit of the past!!


1 Comment so far
Leave a comment

I collect old mags. from the 40’s. Mostly LIFE. They are very funny to read!

Comment by moviesmusic

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: